November 10, 2024
8 mins
Stephen Cronk
March 18, 2025
Listen on:
Can regenerative agriculture revolutionize the wine industry? Stephen Cronk, founder of Maison Mirabeau, thinks so—and he’s proving it, vine by vine.
After leaving London’s corporate world to build an internationally recognized rosé brand in Provence, Stephen took on his biggest challenge yet: turning a chemically exhausted vineyard into a thriving ecosystem using regenerative farming.
In this episode, we dive into his incredible journey, the science behind regenerative viticulture, and why the future of wine depends on healthier soils, more biodiversity, and working with nature rather than against it. Whether you love wine, sustainability, or just a great comeback story—this episode is unmissable.
What you’ll learn in this episode:
Why this matters
Vineyards make up just 3% of EU farmland but use up to 20% of its pesticides. The wine industry is at a crossroads: continue down the path of chemical dependency or embrace a more sustainable, regenerative future. Stephen Cronk is showing that regenerative viticulture isn’t just good for the planet—it also makes better wine, healthier vines, and stronger businesses.
This podcast was produced in partnership with Soil Capital, a company that supports regenerative agriculture by financially rewarding farmers who improve soil health.
November 10, 2024
8 mins