Nicolas Verschuere

February 18, 2025

How to make regenerative farming more profitable

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What if regenerative farming could be profitable, fair, and the future of food—but the system is blocking it? Farmers restore soil, protect biodiversity, and keep ecosystems thriving. So why are they struggling to make a living?

In this eye-opening episode, we expose the flaws in our food system and reveal how farmers can finally be properly rewarded for regenerating the land. My guest, Nicolas Verschuere, co-founder of Cultivaé and Soil Capital, is leading a movement to rebuild local food supply chains, secure fair prices for farmers, and unlock the power of carbon markets.

In this episode, you’ll discover:

The shocking truth: why the people growing our food make the least money

How regenerative farming can be profitable—without making food expensive

The carbon market revolution: how businesses can cut emissions by supporting regenerative farmers

A bold new vision for agriculture—where farmers, not middlemen, control the value chain

This podcast was produced in partnership with Soil Capital, a company that supports regenerative agriculture by financially rewarding farmers who improve soil health.